The Gutierrez Barbershop / Peluqueria Hispañola

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Storefront of the Gutierrez Barbershop on exhibit at the NYSM

On view in New York Metropolis Hall's City of Neighborhoods

In 1929, Antonio Gutierrez emigrated from Spain and acquired a barber shop in New York City. The shop, located at 145 W. 67th Street, became a destination for Spanish-speaking customers from across the city. Antonio's son, Miguel Gutierrez Granados, joined him working in the shop and eventually took over its operations.

In 2005, when the barber shop was facing demolition to make way for new development, Miguel got in touch with the New York State Museum and the Museum acquired the shop's fixtures and contents. For many years, the Gutierrez Barber Shop has been a feature in the NYSM's Metropolitan Hall and serves as a reminder of the important role that barber shops have played in Hispanic communities as a place where people could come together, regardless of their background, and feel like they belonged.

Take a Virtual Tour of the Ongoing Exhibit

Explore Gutierrez's barbershop like never before through immersive 3D scans of the reconstructed exhibit. Viewers can step into the space, experience the original objects and fixtures up close, and imagine what it was like to sit in the iconic barber chair!